Advertising Management
PPC Management and Local Services Ads Management, Run for Return on Ad Spend
Maximize Your Advertising ROI Across Search, Local and Social
Paid advertising can bring in customers this week, but it can also burn through a budget with nothing to show for it. Our PPC management and Local Services Ads management is built around one number: return on ad spend, the revenue your campaigns produce for every dollar they cost. It is literally the name of our agency, and every decision we make about your account is measured against it.
We run Google search ads (pay-per-click), Google Local Services Ads (LSA), and video and social ads on YouTube, Facebook and Instagram. That suits local service businesses that need calls now, ecommerce shops that need sales from people already browsing, and coaches or consultants filling a calendar with qualified leads. We handle strategy, creative, targeting, budget and reporting, and you get a clear weekly view of what your money is doing.
Strategic Campaign Planning
Not every business belongs on every channel. A roofer whose customers search with urgency is usually best served by Local Services Ads and search campaigns, where people already have the problem in mind. A boutique launching a new collection may get more from Instagram and Facebook, where people discover products they were not searching for. We start by deciding where your budget will work hardest and how it should be split.
Planning also covers the audiences you already own. We upload your customer lists so past buyers can be targeted with repeat offers, or excluded so you are not paying to show a "first visit" discount to people who have already bought. Goals, budgets and what counts as a conversion are agreed before a single ad goes live.
Creative Ad Development
The ad is what someone actually sees, so it needs to earn the click. For search, we write headlines and descriptions that mirror what people typed and give a reason to choose you. For YouTube, Facebook and Instagram, we produce video and image ads with a hook in the first seconds, a clear offer and a single next step.
The page people land on matters as much as the ad. We review your landing pages and recommend changes, such as a visible phone number, a shorter form or proof near the button, so the traffic you pay for has a fair chance to convert.
Targeted Ad Placement
Wasted spend usually comes from showing ads to the wrong people. We narrow placement by keyword, location radius, schedule, device and audience, and add negative keywords so a high-end salon is not paying for "cheap haircut near me" searches.
- Search ads on keywords with clear buying intent
- Local Services Ads, where you pay per lead rather than per click
- Retargeting that re-reaches people who visited your site and left
- Product ads shown to shoppers who viewed specific product pages
- Video ads on YouTube, Facebook and Instagram
Performance Tracking and Optimization
We monitor, analyze and report on your ad accounts continuously, not only at the end of the month. Click-through rate, cost per lead, conversions and return on ad spend are reviewed every week, and the budget is shifted toward the campaigns, keywords and audiences that are paying off.
Weekly reports keep the focus on ROAS rather than vanity numbers like impressions. If you want deeper attribution across every platform in one live view, our cross-platform ad tracking and analytics can sit on top of the campaigns we manage.
How it works
How Our Advertising Management Engagement Works
From first audit to steady optimization, this is the path your ad account takes with us.
Account and offer review
We look at any existing ad accounts, your margins, average sale value and customer data to see where profitable growth is likely to come from.
Channel plan and budget split
We recommend the mix of PPC, Local Services Ads and social or video campaigns, with a budget split and conversion goals you approve.
Build and launch
We set up tracking, upload customer lists, write and design the ads, configure targeting and retargeting, then launch.
Weekly optimization and reporting
We adjust bids, keywords, audiences and creative each week and send a report centered on return on ad spend.
FAQ
Advertising Management: Frequently Asked Questions
Can't find your answer? Call 718-866-4624 or book a free consultation and we will walk you through it.
What is the difference between PPC and Local Services Ads?
With pay-per-click search ads, you bid on keywords and pay each time someone clicks through to your website. Local Services Ads appear at the very top of results for eligible local service categories, show your verification badge and reviews, and charge per lead, such as a call or message, rather than per click. Many local businesses use both, and we help you decide whether LSA is available and worthwhile for your category.
Is ad spend included in the management fee?
No. The money paid to Google, Meta or YouTube for the ads themselves is separate from our management, and it is billed by the platforms. Search and Social Ads are part of our ACCELERATE plan, and campaigns may need additional ad spend to run properly. We will be upfront about this before anything launches.
How much should a small business spend on ads?
It depends on what a customer is worth to you, how competitive your keywords are and how quickly you want to grow. Rather than quote a number blind, we estimate a sensible starting budget during your free consultation and adjust it once real data comes in.
Can you exclude my existing customers from my ads?
Yes. We upload your customer lists so they can be excluded from acquisition campaigns or targeted with their own offers, like a reorder reminder or a referral incentive.
How will I know if my ads are working?
You receive weekly reports focused on return on ad spend, leads and cost per result, not just clicks. Our founder's background in managing large ad budgets, described on the story behind ROAS Ad Agency, is why reporting is built around revenue rather than reach.
Explore Our Services
Every service below plugs into the same client dashboard and weekly reporting, so you can start with one and add others as you grow.
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Contact Us
Spending on ads and unsure what it is returning? Book a free consultation and we will look at your current campaigns, or your plans for new ones, through the lens of return on ad spend.
Free consultation
Ready to see what your marketing could return?
Book a free consultation. We review your website, listings and ads, then show you where the quickest wins are. No obligation, and no long sales pitch.